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Deadly Collision Claims 67 Lives in U.S. Air Disaster | At Least 30 Dead and Many Injured in Stampede at Maha Kumbh Mela in India | Chinese President Xi Jinping Affirms Cambodia's Role as a Key Partner in China’s Diplomatic Strategy | Xi Jinping Concludes State Visit to Cambodia, Strengthening Bilateral Ties | Chinese President Xi Jinping Concludes Successful State Visit to Cambodia | Chinese Ambassador: US-China Trade Tensions Harm Developing Nations; President Xi Urges Investment in Cambodia and Expanded Market Access | Japanese Maritime Self-Defense Force Ships Bungo and Etazima Dock at Ream Sea Base for Four-Day Visit | Prime Minister Hun Manet Expresses Displeasure Over Criticism of Chinese Investments During Kampot International Tourist Port Inauguration | Asian Development Bank Collaborates with Cambodia on New Development Projects Worth Over $1 Billion |

ABC Teams Up with Cambodia’s Top Fashion Designers to Custom Make Exclusive Wedding Looks for Lucky Couples

  • Posted Dec 8, 2023 16:00 by EAC News
  • 2610
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PHNOM PENH: ABC, Cambodia’s leading stout brand, is offering engaged couples a once-in-a-lifetime opportunity: Two of the Kingdom’s finest fashion designers will bring two lucky couples’ dream wedding outfits to life, personalised and handmade just for them.


A wedding is one of life’s most treasured events. In recognition of this, ABC wants to honour the couples’ big day with an exceptional gown and suit, a perfect set that is as special and one-of-a-kind as their love story. Whether it be traditional or contemporary, extravagant or subtle, the couples are encouraged to let their imaginations run wild.

The ABC brand, which is one of the most popular beverage-of-choice for celebrating weddings, is enlisting the help of designers Natacha Van and Sam Rithsak Seng, both with prestigious international experience revered in Cambodia’s fashion industry. Natacha will work her magic to create wedding dresses for the brides, while Rithsak will tailor a memorable suit to match for grooms.

“Our consumers’ wedding day is one of the biggest days of their lives, and it has been an honour for our ABC brand to be a part of this day for many couples in the 27 years ABC has been in Cambodia,” said Loic De Laubriere, HEINEKEN Cambodia’s Marketing Director.

“Even as a longstanding brand with a strong history, ABC is always looking ahead for bold ways to innovate and bring new exceptional experiences in style, in close collaboration with the Kingdom’s inspiring creatives. With Natacha and Rithsak’s masterful skills and astute eye for fashion, our lucky couples will be exchanging vows in what promises to be a memorable evening of glamour.”

Natacha Van is a Cambodian-Chinese fashion designer, born in Hong Kong and raised in London where she attended the prestigious London College of Fashion. She is now based in Phnom Penh. Natacha prides herself on her couture quality craftsmanship, featuring 100% handcrafted materials. Natacha’s luxurious designs have been featured on catwalks across the globe, from Milan and New York to Paris.

Sam Rithsak Seng is a bespoke tailor who made a name for himself on the international circuit upon studying at the elite Savile Row Academy in Londons and honing his talents under lauded tailor Maurice Sedwell. He is currently the creative driving force behind Asia Mode 1996, a Phnom Penh-based studio, where he will be hand-designing the lucky grooms’ finely cut suits.

Stay tuned to ABC’s social media channels for more information.

ABC Wedding Campaign: https://www.facebook.com/share/v/pEeTDYwMAvTAYi33/?mibextid=7TVuMX




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